Privacy Policy

LAST UPDATED — APRIL 2026 · APPLIES WORLDWIDE

MarqOS Technologies Private Limited ("MarqOS," "we," "us," or "our"), headquartered in Bengaluru, Karnataka, India, operates the MarqOS Growth OS — a platform covering attribution, analytics, customer journeys, audience segmentation, and customer engagement, accessed through our website, dashboard, and SDK (together, the "Platform"). This Policy describes how we handle personal data in connection with the Platform, and applies wherever you encounter MarqOS, regardless of your location.

We collect data in two distinct contexts, and this Policy is organized around that distinction: data we process on behalf of our customers about their own end users ("Service Data"), and data we collect directly from people who visit marqos.io, sign up for an account, or otherwise deal with us directly ("Account & Website Data"). If you are an end user of an app or website that uses MarqOS, the organization you interact with — not MarqOS — is responsible for telling you how your data is used; you should refer to their privacy notice first, and to Section 2 below for how MarqOS specifically handles that data on their behalf.

1. A Plain-Language Summary

  • We practice data minimization. We collect only what is needed to provide attribution, analytics, journey tracking, segmentation, and engagement — nothing more.
  • We do not sell personal data, ever, to anyone, for any purpose. We are not in the business of monetizing data outside the services our customers pay us for.
  • When we process Service Data on a customer's behalf, we act strictly as a processor under their instructions — we do not repurpose it for our own advertising or for any other customer.
  • All Service Data and Account Data are stored and processed within India, in facilities aligned with the DPIIT-recognized startup data framework and applicable Indian data protection law.
  • You can request access, correction, deletion, or export of your personal data by writing to support@marqos.io.

2. Service Data — Information We Process for Our Customers

When a business integrates the MarqOS SDK into its website or app, MarqOS processes certain technical and behavioral information about that business's end users in order to deliver attribution, analytics, journey mapping, segmentation, and engagement features. This may include device and advertising identifiers, IP address, app and web event data (such as installs, page views, button taps, and purchases), approximate location derived from IP or device signals, and engagement data such as push token, message delivery, and open/click events.

We process Service Data solely as instructed by the customer who has integrated MarqOS, and solely for the purpose of providing the Platform to that customer. We do not combine one customer's Service Data with another customer's data, and we do not use Service Data to build profiles for our own marketing purposes or to sell to third parties. Our customers determine the lawful basis for collecting this data from their own end users and are responsible for providing appropriate notice and obtaining any consent required under applicable law.

We retain Service Data for as long as the customer's account remains active and for a limited period afterward to allow for export, unless a shorter period is requested or a longer period is required by law. Upon a verified deletion request from an end user, routed to us through our customer or directly to support@marqos.io, we will delete or irreversibly anonymize the relevant Service Data within a reasonable period.

3. Account & Website Data — Information We Collect Directly

When you create a MarqOS account, request a demo, fill out a form on marqos.io, or otherwise contact us directly, we collect information you provide, such as your name, work email, company name, role, phone number, and the content of your message. If you complete a purchase, our payment processor collects billing details on our behalf; we do not store full payment card numbers ourselves.

We also collect limited technical data about your visit to our website — browser type, approximate location derived from IP address, pages viewed, and referring URL — through standard server logs and first-party analytics, in order to understand site usage and improve the Platform. We do not use this data to build advertising profiles, and we do not share it with advertising networks.

4. How We Use This Information

  • To operate, maintain, and improve the Platform's attribution, analytics, journey, segmentation, and engagement modules
  • To authenticate accounts, process billing, and provide customer support
  • To respond to demo requests, support tickets, and other communications you initiate
  • To send service-related notices, including changes to this Policy or our Terms of Service
  • To detect, investigate, and prevent fraud, abuse, and security incidents, including invalid traffic and ad fraud detection delivered as part of the Platform
  • To comply with applicable law and respond to lawful requests from public authorities

5. Data Residency & Cross-Border Transfers

MarqOS stores and processes Service Data and Account Data within India. We do not transfer personal data outside India except where a customer has specifically requested a non-default storage region for their account, or where a transfer is strictly necessary to comply with a legal obligation. Where any such transfer occurs, we take reasonable contractual and technical steps to ensure the receiving party affords the data a comparable standard of protection.

6. Who We Share Information With

We do not sell personal data. We share information only in the following limited circumstances: with subprocessors who provide infrastructure, cloud hosting, customer support tooling, or payment processing on our behalf, each bound by confidentiality and data protection obligations; with a customer's own authorized team members, since Service Data is fundamentally collected for that customer's use; in connection with a merger, acquisition, or asset sale, subject to the acquiring party's commitment to honor this Policy; and where disclosure is required by law, court order, or a valid request from a competent authority.

7. Security

We maintain administrative, technical, and physical safeguards designed to protect personal data against unauthorized access, alteration, disclosure, or destruction. These include encryption of data in transit, role-based access controls, audit logging, and regular review of our security practices. No method of transmission or storage is perfectly secure, and we cannot guarantee absolute security, but we treat any suspected incident with urgency and will notify affected customers as required by applicable law.

8. Your Rights and Choices

Depending on your relationship to MarqOS and your location, you may have the right to access, correct, delete, restrict, or receive a copy of your personal data, and to object to certain processing. If you are an end user of a MarqOS customer's app or website, the most effective way to exercise these rights is usually through that business directly, since they control the relevant account; we will also honor verified requests sent to support@marqos.io and will coordinate with the relevant customer where needed. If you hold a MarqOS account directly, you can update most account information from your dashboard, or write to us for anything else.

Where our SDK supports it, customers can configure opt-out or opt-in controls so that their end users' data is not processed by MarqOS for users who decline tracking. Customers are responsible for configuring and honoring these controls in line with their own legal obligations.

9. Cookies and Similar Technologies

Our website uses a limited set of first-party cookies and similar technologies necessary for the site and dashboard to function, along with optional analytics cookies that help us understand aggregate usage. You can control cookies through your browser settings; disabling non-essential cookies will not affect your ability to use core parts of the website, though some convenience features may not work as intended.

10. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this Policy, to provide the Platform, or to comply with legal, accounting, or reporting obligations. When data is no longer needed, we delete it or render it irreversibly anonymous, except where a longer retention period is required or permitted by law.

11. Children's Privacy

The Platform is intended for use by businesses and is not directed at individuals under the age of 18. We do not knowingly collect personal data directly from children. If you believe a child's data has been provided to us in violation of this provision, please contact us at support@marqos.io so we can address it.

12. Changes to This Policy

We may update this Policy from time to time to reflect changes in our practices, the Platform, or applicable law. We will post the revised Policy on this page with an updated date, and for material changes we will provide reasonable advance notice, such as by email or an in-product notice, before the change takes effect.

13. Governing Law for Privacy Disputes

This Policy and any dispute arising from it are governed by the laws of India, and the courts located in Bengaluru, Karnataka shall have exclusive jurisdiction, without prejudice to any mandatory data protection rights you may have under the law of your own country of residence.

14. Contact Us

For any question about this Policy or to exercise your rights, write to us at support@marqos.io. Our registered office is in Bengaluru, Karnataka, India.